A lead that is looking at your site is called traffic and if you got them there for free then that is referred to as getting free traffic to your site. Some others ways of generating traffic are through paying a third party to send visitors to your product but by far free traffic is the best. Search engine optimization that brings traffic to a site is called SEO traffic. If you can master the art of SEO then you can pretty much write your own paycheck for the rest of your life selling things online.
You will find that other ways to generate traffic exist but you will most likely have to pay for the visitors you get and that can be costly. Don't worry if you do not have the skills necessary to get free traffic, you can quickly learn and quit paying for searchers. SEO is somewhat complicated and takes a considerable effort and focus to learn but when you do master it the rewards will be tremendous. You will need to find someone to teach you the right way to do proper SEO so it is wise to do your due diligence and take some time to pick your mentor or program.
Many people and organizations will want to take your money and teach you their special way of SEO optimization. To ensure that you get excellent training, make sure you look at what others are saying or have said about the people teaching or the system that you are looking into before you buy it. Fresh comments and reviews are the best so look for the dates that comments were written and go with the 3 newest. A person who is new to the online industry will sometimes see old reviews and end up with useless and outdated material and training.
Exercise caution when selecting a training curriculum by looking for visual proof that others have done well after they learned the system. In order for you to know the system will work for you it will probably include screenshots of money made by fellow students. Look carefully at the instructors credentials and their history of success on the internet, if they have done well then you have a high likelihood to do the same. It is possible to accidentally buy into an old system, be cautious and look for new material.
After learning the SEO secrets and techniques you will need to spend time getting good at it, then you will be able to succeed online forever. I find it hard to believe that anyone would choose to pay for traffic for the rest of their lives verses getting free traffic just by learning SEO. The cash that you save from doing SEO can be tremendous and applied to other aspects of your business. My advice is to go get the best SEO training you can find and get great at it.
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